Search engines are often the first stop for homebuyers and sellers, and having a strong local SEO strategy ensures you appear at the top of their search results. Optimize your website for local keywords like “real estate agent in New York” or “buying a home in Manhattan.” Also, claim and update your Google My Business profile to increase visibility in local searches.

Video content is becoming a game-changer in real estate. Clients are more likely to engage with listings that offer virtual tours or video walkthroughs. Create high-quality videos for your listings and post them on YouTube, social media, and your website. This gives potential buyers a sense of the property without even stepping foot inside.

In New York’s fast-paced real estate market, agents must stay active on social media. Platforms like Instagram and Facebook offer a great way to showcase listings, interact with potential clients, and build your personal brand. Post regularly, use relevant hashtags, and engage with your followers through comments and direct messages.

Paid ads on platforms like Google and Facebook allow you to target specific demographics, ensuring your ads reach the right audience. Whether you’re targeting first-time homebuyers or investors looking for luxury properties, ads can be tailored to match the needs and interests of your ideal clients. This leads to higher-quality leads and more successful conversions.

Once you’ve captured leads, nurturing them through consistent follow-ups is crucial. Email marketing is one of the most effective ways to stay in touch with potential buyers and sellers. Share market updates, new listings, and valuable insights to keep your audience engaged. A well-timed email can turn a cold lead into a closed deal.